Category: Social Media

  • Building a top-performing B2B2C social media brand

    Building a top-performing B2B2C social media brand

    National Life Group is a rapidly-growing but fairly traditional life insurer that generates most of its sales through a B2B2C model. The financial services space is renowned for a boring approach to social media, but National life has an organic social media program that is out-engaging our competitors by a factor of 10. Not only…