Category: Uncategorized
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Nobody cares about your brand
In an era of interconnected global marketplaces and 24/7 social media, marketers are often tempted to extend their reach as widely as possible, hoping to catch the eye of every potential consumer. They pour resources into marketing campaigns that attempt to appeal to everyone, often with the mistaken belief that a larger audience directly correlates…
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24 hours exploring Montreal
A weekend in Montreal is always time well spent. We headed up to the city this past weekend with some friends and started with a customary visit to Atwater market for lunch, then off to Mont Royal for one of my favorite experiences in the entire city The basilica at St. Joseph’s Oratory is a…