Coldwell Banker
Managing social media for an iconic brand
coldwellbanker
1,647 likes
Whatever love looks like to you, our affiliated agents are ready to help you find it – in a home.
coldwellbanker
326 likes
Step into luxury with our Home of the Week!
coldwellbanker
1,296 likes
You can only have one. Which style are you choosing?
coldwellbanker
889 likes
Take me home 🏠
coldwellbanker
845 likes
We’ve been guiding people home since 1906, when Colbert Coldwell and Benjamin Arthur Banker started our journey.
coldwellbanker
583 likes
You can only have one. Which style are you choosing?
cbcworldwide
46 likes
We had a blast on day 2 of CBC Global Conference!
cbcworldwide
59 likes
Some highlights from the opening General Session at Global Conference.
National Life Group
“Which would you rather have?”
We built something special here
I managed organic social media strategy and content creation at National Life Group from July 2021-September 2023. During those 2 years, we increased organic engagement nearly 8×, delivered over 10 million organic impressions per year, and were recognized by the Financial Marketing Institute as the top-performing organic social media experience in the life insurance industry.
Before
After
Life insurance can seem pretty boring, but it isn’t boring for everyone. The guiding light that drove our success? Know our audience.
Most people don’t care about your brand. Focus on the ones who do.
We generated organic engagement that was roughly 10× that of our closest competitors and in line with major national brands like Bank of America.
How?
And while we’re talking social media:
Here’s some content from my personal Instagram: